|Crowds eagerly waiting for the doors to open|
The opening was due at 12 noon but true to Spanish timekeeping was late! The Alicante fiesta queen was there to cut the ribbon and officially open the store with management from the Primark head office.
The store is located on two floors and crowds were gathered at both doors, ready to storm in on opening. Security staff had erected cordoned areas to keep the crowds in an orderly queue but once the doors went up it was a free for all!
Its hard to believe the newspaper headlines that there is a recession on in Spain and people are struggling to survive - there were certainly thousands here today.
The store has 3264 sq mt of retail space selling ladies, men's & children's wear with a home section and employs 176 staff. I must say that listening to the crowds they all appeared to be Spanish - maybe the British ex-pats will be in on Saturday.
The store is open from 10am until 10pm Monday to Saturday. They haven't yet grasped Sunday opening here but maybe one day.
Sunday openings in Benidorm
Return of the butcher counter