The busy Tourist Info office in the Rincon |
Yolanda is certainly well placed in her position having worked in virtually all sectors of the tourism market - she has experience from the visitor side having worked for Thomson and also the hotel side after her time at Servigroup - therefore giving her a good all round knowledge of how the industry functions.
She has just returned from the World Travel Market in London, which is an important annual trade fair for the town. It is not open to the general public but one for those selling the resort to the public such as the airlines, tour operators, travel agents and reps. It is therefore critical that they have the correct information from the Tourist Board in order to promote what Benidorm has to offer.
Chatting with Yolanda |
The family market is certainly well established and the Tourist Board is now looking to promote the side of Benidorm that many do not know about, such as the luxurious 5 star hotels, Gastronomy, Sporting facilities such as championship PGA golf courses and scuba diving - there is far more to Benidorm than just the Rincon de Loix, which is hardly ever advertised.
An important element is not to just sit behind a desk but to get out and promote the resort to as vast a market as possible, which can be challenging with the limited budget they have. She has travelled around various cities in the UK, recently representing Benidorm at the new Liverpool ONE shopping centre and only last month appeared on a Sky television holiday programme. They are also looking to newly emerging markets such as Poland, Ukraine and Russia and have a full time representative promoting Benidorm in the Moscow tourist office.
Yolanda standing behind Derren at presentation |
She wishes all Brits coming to Benidorm this week to celebrate the towns fiesta a great time and to enjoy the Fancy Dress Day on Thursday - now another key date on the Benidorm calendar.