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Free floating pontoon on Levante Beach
Following last weekends San Juan celebration on the Levante beach, Benidorm Town Hall announced that they removed over 4100 kilos (4 tonnes) of rubbish - now that´s an awful lot of beer cans! Pepe Marcet, the Councillor responsible for Beaches and Environment said that cleaners got to work shortly after the last of the revelers left, and that by the morning the beaches were clean and ready for use. He thanked all the staff responsible, the local police and especially the the co-operation of the citizens who "respected the rules", including the new ruling on the prohibition of lighting fires.

Premium pontoon
The beach fills up very quickly and you need to be down by 9am to secure your spot if you want to be near to the shoreline. Looking out from the promenade there is a sea of multi coloured towels and umbrellas with hardly a square metre of sand to be seen. If you prefer it quieter then I suggest that you head down to either the Poniente beach or La Cala - both are sandy and probably frequented more by the Spanish than foreigners. Levante is very vibrant and you can hear the music blazing out from the bars along the front, Tiki beach, Daytona and Heartbreak probably being the loudest.

If you look out to sea you will notice some new landmarks... there are some floating pontoons bobbing up and down. There is one free one which is basically just a floating platform enabling you to dive off or just have a rest - this one is blue and white.

Life vests available free of charge with premium pontoon
The other more exciting one is bright green and yellow and has an assortments of activities on it - however, this one you have to pay to use. It costs 8 euros per hour and included in the price is a life vest for those that are not such strong swimmers but would still like to join in the fun... which is especially great for children and will keep parents reassured.
There are slides, climbing frames and even an inflatable rock climbing "mountain" which will certainly keep everyone amused.  This one is located more or less in the middle of Levante beach, almost opposite the Cimbel hotel which is slap bang on the sea front (which is on the crossroads of the Avd Mediterraneo and Avd Europa)

Brand new pedalos waiting for customers
For the more energetic among you there is the opportunity to hire a pedalo... however I was somewhat taken aback at the price - you´ll certainly lose pounds, both monetary and calorie if using one. There are 2 options - with and without slides and both can take up to 4 passengers.
The one without a slide costs 19 euros per hour and one with will set you back 23 euro per hour. If 4 are sharing its not too bad but for only 2 I feel its rather expensive, considering that its only for an hour and you could get an entire day at Aqualandia for only 29 euros.

Despite the price its nice to have the option if you are planning on spending the entire day at the beach and will stop the little ones from moaning that they are bored - plus think of the health benefits, pedaling for an entire hour equals an extra glass or two of vino in the evening!