Benidorm attracts millions of Brits for their annual holiday every year, but there is also a high percentage that come just for long weekends. The resort is a magnet for stag and hen parties – as was particularly evident this weekend! It is a tradition among many to dress up – some in fancy dress whilst others have tshirts printed.

Tiara clad bride-to-be’s clutching giant blow up ‘shapes’, latex covered stags with a ball and chain, cartoon superhero characters. All these are actually pretty standard and you will see them walking up and down the Rincon area or along the beach front and no-one will batter an eyelid.

But in my mind, one young chap crossed the line with his t-shirt and the reaction, having asked on a Benidorm social media forum was unanimous, with 99.9 per cent agreeing that it was “Disgusting, Unacceptable, Too far, Sick, Wrong and Vile”. The list goes on, with over 70 comments in a similar vein. Most are up for a bit of fun and banter, but this was offensive and wrong.

Although it apparently comes from a film – The Inbetweeners I am informed, some things are just not acceptable. It is not even a matter of crudity – it is beyond that. We welcome groups, goodness, the resort survives on them coming and spending money here, but seriously, not this!

Please think carefully about what you opt for – would you be happy for your mother, gran or employer to see you like that … if not, then think again!

We want families to continue coming here too, but like this it will turn into another Magaluf and the associated issues, putting many off returning.

Benidorm council are currently looking and discussing at bringing in a code of conduct to the resort. Some years ago Benidorm even made the Spanish national press, with a front page picture of a naked stag tied to a pole depicting what "The British" get up to here. Fortunately it is only a minority that behave like this, but it does nothing for the image of Brits abroad - already labelled as boozy, foul mouthed lager louts!

Have fun by all means but don't overstep the boundary please.