The ITV Daybreak production team are arriving in Benidorm on Wednesday to do some live shooting in and around "The Square" during the early hours... so if you see a cameraman you'll know where he's from! They hope to get a feel of the nightlife and what attracts millions of Brits to Benidorm every year which will be transmitted via a live link next Monday and Tuesday.

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On Thursday afternoon the crew headed to the Benidorm Indoor market, located at the Rincon de Loix - already a favorite of  residents and holiday-makers when in Benidorm.The first stop was at Goldies Hair Salon...... what can I say about Goldie - he's a legend here in Benidorm and everyone knows him! Goldie has been in Benidorm for 25 years cutting and colouring - and he's a real character.

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Just like a hurricane, the ITV crew and presenters came and left like a torpedo! The morning started early at the Sol Pelicanos hotel - the crew having already set up by 8am ready for the live link ups. Benidorm Mayor, Agustin Navarro arrived at 9 o´clock to pre-record a welcome speech as he had a previous engagement so couldn´t broadcast live - not that anyone would have realised anyway.

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Alison Hammond, Matt Johnson and Johnny Robinson were down on the Levante beach this morning pre-recording some footage for tomorrows live broadcast. They were filmed doing what Benidorm is now most well known for... mobility scooter racing on the promenade! The crowds gathered early on and were asked to participate by waving flags and cheering their favourite celeb on.

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ITV´s Good Morning Britain breakfast program came to Benidorm to broadcast live from the Sol Pelicanos hotel – known to most as the Solana Resort from the hit ITV comedy series! The live broadcast was anchored by popular presenter Ranvir Singh who was accompanied by the dishy Dr Hilary Jones and Fashion Correspondant Mark Heyes.

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Benidorm is hot property when it comes to television – and film crews are nothing new here. Ever since 2006, when the first episode of the hit ITV comedy Benidorm was shot, others have followed in their footsteps. Next Tuesday - 5th January sees a brand new 8 part documentary made by Blakewey North, an award winning TV company based in Manchester who also made BenidormER, so have lots of experience in the resort. It will hit our screens on Channel 5 and is called “Bargain Loving Brits in the Sun”.

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