The first shop was opened by an English gent called Colin - whose premises are called "Dream Feet" and he was featured when ITV Daybreak came to Benidorm in the Summer. Steve Hargrave the presenter even indulged in a quick session.
In the UK the treatments can cost between £10 and £50 but here at the Benidorm Indoor Market a fish war has broken out between owners! Initially Dream Feet was the only foot spa and offered a 15 minute treatment for 10€. Then a Spanish competitor opened up 2 doors away and charged 5€ ... so the price war continued until the beginning of this week when the Spanish owner dropped his price to 1€. Initially Dream Feet resisted - but not having a single customer that first day made them reluctantly change their price to 1€ too. But this can't go on indefinately and either one or both will end up going under..... what a sad situation.Neither shop was full but there were customers around. However, on the main Avd. Mediterraneo 2 foot spas are still charging "normal" prices: "Angel Feet" located near to the Avd. Europa charge 10€ for 20 minutes and "Happy Feet" nearer to the Rincon end charge 5€ for 15 minutes.
There is a huge investment in opening up one of these foot spa's .... the cost of the fish alone runs into hundreds of euro's per tank. Multiply that by 6-8 tanks per shop unit and it can be a very costly start up - lets hope that it soon gets resolved !