The colourful parade, for many the highlight of pride week, took place in Benidorm this afternoon. 20 vehicles – lorries, buses and decorated cars plus hundreds of participants in an array of eye catching costumes took part.

Starting at the end of the Levante promenade, the procession made its way along the beachfront, finishing at the Julio Iglesias open air auditorium where a free concert is taking place – lasting into the early hours of the morning… good job as the temperatures are still showing 25 at 9pm!

 

Spectators embraced the occasion, with an abundance of flags, balloons and face paints on display and there was a real carnival like atmosphere, with music blasting out from the floats to cheers from the crowds.

Benidorm is an important fixture in the pride calendar and it has a huge positive impact on the resort. Town hall figures have estimated that pride week has attracted an extra 20,000 visitors to the resort, benefitting hotels, bars and restaurants.

The next big event for the Brits is British Fancy Dress Day, which takes place on Thursday, 14 November.