Located a few kilometres outside of Benidorm is the picturesque town of Villa Joyosa, where you will find the much photographed multi-coloured houses.

But it is also home of VALOR, Spain´s oldest and best selling chocolate brand, which have been churning out bars since 1881.

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Altea and Villa Joyosa are both working fishing ports, which supply fish to most of the local restaurants and independent fishmongers in the province. However, the rough seas, caused by the recent bad weather have had a huge impact on productivity.

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The Chiringito, an almost essential part of Spanish culture, is basically a wooden shack on the beach selling cold drinks, beers and snacks. They are normally located on the more remote beaches and coves, where there aren´t many bars or restaurants and despite the rather rustic and basic facilities, are loved by both locals and tourists.Once sitting outside, the only sounds you will hear are the waves lapping the shore and the chink of ice cubes in your glass!

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If you are looking for somewhere else to visit and done Altea already, head out in the opposite direction and try Vila Joyosa. Resembling a Dulux colour chart, you will probably find every colour except white – the total opposite of Altea Old Town. It´s a visual delight and will have you reaching for your camera.

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