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Levante beach on 2nd January The year has got off to a great start for Benidorm – the unusually mild start to the year has seen temperatures hovering around the 20 degree mark and many even braving the waters for a swim. The last of the Christmas festivities takes place tonight – the 3 Kings Parade which is celebrated in all towns and cities across Spain and tomorrow is an official Bank Holiday here. Then the sales officially begin – or "rebajas" as they are known here.

Bookings to Benidorm up

holidaymakers arriving in benidormHotel bookings to the resort are already in the region of 15% to 20% up on last year's figures according to Antonio Mayor, President of HOSBEC, welcome news to many hotel managers. Last year's unprecedented good weather in the UK resulted in many staying and taking holidays at home – although it is often more expensive to holiday to the same standard food, drink and entertainment wise. Perhaps this may explain the already encouraging bookings so early in the year.

cheap drink available in benidormHowever, not all of the hospitality industry are as enthusiastic on hearing the news. Javier de Castillo, President of the Bar and Restaurant Association in Benidorm said that his members were up against an increasing number of ´One Euro´ tapas and beer outlets in addition to the ever popular ´All Inclusive hotel package deals´ - much like the ficticious Solana Resort in the ITV comedy series, which they find virtually impossible to compete with.

Noise issues in Benidorm continue

Calle Ruzafa squareBut not only are bars and restaurants up against a competitive market, the issue of noise also continues to blight their trade. Tensions continue in the Old Town, in particular on the Calle Ruzafa at the Plaza del Rincon - where the restaurant Aitona is, with the huge paella pan. Bars and restaurants on the ground floor have used the central courtyard for years, but fed up neighbours living above have taken matters into their own hands. Last summer they began a vendetta by throwing buckets of water down onto customers, which resulted in police intervention following heated exchanges between the restaurateurs and residents.

busy tiki beach 2nd JanThey then took matters into their own hands and started to build a wall around the square, therefore stopping the businesses placing tables out. But a judge has ordered an immediate suspension of works after complaints by the businesses on the ground floor that it obstructed the rapid evacuation in the case of a fire.
It is a difficult balancing act as Benidorm is so dependent on tourists for its survival – but the issue in the above example is noise not from unruly rowdy Brits by domestic Spanish tourists! I think it will be a long ongoing dilemma and one that will probably never be solved to everyone's satisfaction - a similar "war on noise" continues in the Rincon along the Levante beach front.

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Latest Comments

  • The show must go on

    Sarah Herrington 13.08.2020 17:08
    Im booked to come out in 5 weeks snd hope its cancelled, if not then i will have to move it. I ...
  • The show must go on

    Liz Falconer 13.08.2020 17:07
    We r hoping to get our holiday in benidorm in Oct hopefully the quarentine is lifted by then
  • The show must go on

    Liz Mullan 13.08.2020 17:06
    I had two holidays to benidorm cancelled so it was made impossible for us to go but I've booked ...


Remember to always have a mask with you when going out.

ALSA Airport bus - Operating a reduced service to the resort

Benidorm Palace - Re Opens Friday, August 7th but only 2 shows a week Fri & Sat night


Cigarette Prices

  (per carton)

B&H 50.00€
Camel 47.00€
Embassy 50.00€
JPS 44.50€
L&B 48.50€
Marlboro 50.00€
Mayfair 45.00€
Silk Cut 50.00€

Tobacco 50gm x10

Golden Virginia 89.50€
Old Holborn 90€


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