The Council has allocated 180,000 euros to improve the image of Benidorm, specifically fixing the pavements in the Rincon de Loix area, something that the neighbourhood and business associations have been demanding for years. "Infranostrum", the company carrying out the fourth phase of the "Road Improvement Plan" were visited on site by the Councillor of Tourism Gema Amor to inspect the progress. She said it was important to improve the image of the town which sees a large influx of visitors, especially the British over the year.
In addition to repairing pavement tiles, many of which are damaged due to tree roots they are also addressing the wheelchair access on the Calle Cuena/Calle Gerona junction – the Tiki City crossroads. The Calle Derramador, one of the main routes of the town which starts at the entrance to the Indoor Market and where you will find the Sol Pelicanos and Riviera hotels are also having a facelift, with the installation of 54 brightly coloured plant pots. The resort will once again be in the spotlight with the airing of the 7th series of the hit comedy, which starts on Friday 2nd January and with Magaluf authorities clamping down on "rowdy Brits" maybe Benidorm will see a further increase in numbers.
Jaime Martinez, the Minister of Tourism for the Balearic Government has announced that Magaluf will become a "mature tourist zone" for next year – in an attempt to shake off its reputation of "Shagaluf" with many young partygoers. They will ban pub crawls and drinking in the street, imposing fines of 600€ for bad behavior!
But they are not the only Spanish resort taking action, Tossa del Mat on the Costa Brava have banned Stag & Hen groups during the month of August and placed strict guidelines for the rest of the year. But it is not solely the Brits which are chastised for bad behavior. Last year a picture of 3 naked Italian men running through a supermarket in a resort on the outskirts of Barcelona caused outrage among residents, who then proceeded to hold protests outside blocks of apartments rented out to holidaymakers!
Will it backfire I wonder..... can they really afford to "ban" people – time will tell.